Singapore has achieved international recognitions in multiple areas despite the fact that it was once a humble fishing village. And now one company sets to be the top global sex shop in the world. Its unique business model and service sets it apart from other sex shops locally and abroad.
So, who buys all these sex toys?
Apparently according to Managing Director Jessica Li of Discreetlysextoys.com, her company sells not only to Singaporeans, but to other countries as well. Australia, Indonesia, Malaysia, Brunei, Phillipines, New Zealand, Thailand, Cambodia, Vietnam, South Korea, China, Japan, USA, UK, Europe, South Africa, Middle East, Brazil, Russia, and the list goes on…
“Sex toys are not just for lonely adults, but they are also for couples. In fact more than half of our sales are for couples,” Jessica Li said. When asked if high profile celebrities or politicians buy from her store, she admitted there are but refused to disclose their identities. “Discretion is our core policy.” We asked her about her business model to achieve their company’s objective in becoming the best sex shop of the world. She outlines her strategy in 4 words: Price, Quality, Reputation and Trust.
1. PRICE
Discreetlysextoys.com operates online only. They do not have physical brick and mortar shop. Having a physical shop means renting min. S$3000/month, along with electricity and additional labor costs. They pass these savings to customers so that their prices are cheapest. Customers might find prices at sex shops along Orchard Road to be significantly higher than ours. Their prices are high to support the rent. Even shops in Shanghai, Seoul or Tokyo are charging higher for the same products.
Top: Tenga cups for Men are sold at S$25 each at discreetlysextoys.com
2. QUALITY
They sampled each and every new product line before putting it up on their online shop. They import direct from reputable manufacturers from Canada (We-vibe), USA (Ann Summers, Bswish, Ohmibod), Japan (Tenga, Hitachi, Kuudom, Fairy), Germany (Nomi Tang), Sweden (Lelo) and Netherlands (Feelztoy).
Customers can rest easy knowing that they buy quality and original sex toys from reputable brands.
3. REPUTATION
They are trusted by Google to appear on its 1st page despite not employing Google Adsense or using SEO gimmicks. In our investigation, there are other sex shops in Singapore that claimed to pay Google to get that unfair advantage, at a price of $10,000/month. In the end, their customers pay in the form of higher prices.
4. TRUST
Discreetlysextoys.com recognizes that they must maintain their reputation because reputation is harder to build than just earning a few hundred dollars. Every prepayment orders are delivered as evidenced by the long term relationships they have with the couriers.
“The consequences of concentrating in these 4 values give us the edge over any other sex shop. We get great testimonials straight from the horses’ mouth,” Jessica added.
Top: Ohmibod Freestyle W(S$179) is the rabbit that vibrates to music beats. We-vibe3(S$199) is for couple to enjoy. And Lelo Lyla (S$189) has a unique remote control that vibrates when shaken.
As a bonus to us, Discreetlysextoys.com offers us sexy pics of their lingerie. Enjoy!
Check out www.discreetlysextoys.com for you intimate playtime needs!
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